{"store":{"baseInfo":{"podcastTitle":"The Dr Lallan's Podcast","slug":"drlallan","podcastDescription":"Hi Everyone!!I am Dr Lallan here.","podcastLogo":"https://deow9bq0xqvbj.cloudfront.net/image-logo/7833119/60686042_10156656996848853_4457449306126811136_o.jpg","podcastShareLogo":null,"podcastUrl":"https://drlallan.podbean.com","podcastCanSearched":false,"feedUrl":"https://feed.podbean.com/drlallan/feed.xml","theme":"elegant","podcastDeepLink":"https://www.podbean.com/pu/pbblog-sf4rb-77861f","removePodbeanBranding":"no","brandingLogo":null,"timeZone":{"timeZoneId":17,"gmtAdjustment":"GMT-04:00","useDaylightTime":1,"value":-4,"text":"(GMT-04:00) Atlantic Time (Canada)","daylightStartTime":"Second Sunday Of March +2 Hours","daylightEndTime":"First Sunday Of November +2 Hours","timezone":"America/Halifax"},"podcastDownloads":null,"totalEpisodes":7,"showComments":true,"iOSAppDownloadLink":null,"customizeCssUrl":null,"androidAppDownloadLink":null,"showPostShare":true,"showLike":true,"author":"drlallan","engagementStatsBaseUrl":null,"shareEmbedLink":"https://admin5.podbean.com/embed.html?id=pbblog-sf4rb-77861f-playlist","language":"en","sensitivitySessionExpireTime":3600,"podcastApps":[{"name":"Podbean App","link":"https://r4j68.app.goo.gl/?link=https%3A%2F%2Fdrlallan.podbean.com%3Faction%3DopenPodcast%26podcastId%3Dpbblog7833119%26podcastIdTag%3Dsf4rb&dfl=https%3A%2F%2Fdrlallan.podbean.com&utm_campaign=pb_web&utm_source=podbean_web&utm_medium=dlink&imv=670&amv=530&isi=973361050&ibi=com.podbean.app.podcast&ipbi=com.podbean.app.podcast&apn=com.podbean.app.podcast","image":"https://d8g345wuhgd7e.cloudfront.net/site/images/admin5/podbean-app.png","title":null}],"components":{"base":[{"id":"MainStyle","val":"light"},{"id":"Font","val":"Avenir"},{"id":"SecondaryFont","val":"Avenir"},{"id":"PlayerColor","val":"#8fc31f"},{"id":"PlayerStyle","val":"player1"},{"id":"PlayerWave","val":"show"},{"id":"Favicon","val":null},{"id":"CookiesNotice","val":"hide"},{"id":"CookiesNoticeContent","val":"

Cookies Notice

This website uses cookies to improve your experience while you navigate through the website. By using our website you agree to our use of cookies.

"}],"home-header":[{"id":"HomeHeaderTextColor","val":"#000000"},{"id":"HomeHeaderBackgroundColor","val":"#ffffff"}],"page-header":[{"id":"PageHeaderTextColor","val":"#ffffff"},{"id":"PageHeaderBackgroundColor","val":"#868686"}],"episode-list":[{"id":"EpisodeListType","val":"simple-list"},{"id":"EpisodesPerPage","val":10},{"id":"EpisodeStats","val":"show"}],"navigation":[{"id":"NavigationFontColor","val":"#000000"},{"id":"NavigationBackgroundColor","val":"#e9e9e9"},{"id":"NavigationSearch","val":"show"},{"id":"NavigationLinks","val":[{"id":"Home","type":"Link","value":"/","text":"Home","subitems":[]},{"id":"Subscribe","type":"Link","value":"https://www.podbean.com/site/podcatcher/index/blog/EEp8lMhOwC6J","text":"Subscribe","subitems":[]},{"id":"Profile","type":"Link","value":"https://www.podbean.com/user-01d9y2TGdsld","text":"Profile","subitems":[]}]}],"footer":[{"id":"FooterType","val":"Footer2"},{"id":"FooterFontColor","val":"#ffffff"},{"id":"FooterBackgroundColor","val":"#000000"},{"id":"FooterCopyright","val":"Copyright 2020 All rights reserved by iCekap Group"},{"id":"SocialMediaLinks","val":{"facebook_username":"","twitter_username":"","instagram_username":"","youtube_username":"","linkedin_username":""}}],"customize-container1":[],"customize-container2":[]},"allLinks":[],"mainStylesDefaultSettings":null,"defaultCustomizeComponents":null,"scripts":["https://www.googletagmanager.com/gtag/js?id=UA-5072465-3","\n window.dataLayer = window.dataLayer || [];\n function gtag(){dataLayer.push(arguments);}\n gtag('js', new Date());\n\n gtag('config', 'UA-5072465-3',{'allow_enhanced_conversions':true});\n"],"metas":null,"appConfig":{"package":"com.podbean.app.podcast","app_store_id":973361050,"app_name":"Podbean","scheme":"podbean"},"customizeCss":null,"canEditCss":null,"enableJsCodeInCustomizeContent":false,"enabledIframeCodeInCustomizeContent":false,"sectionMaxCount":10,"enableEditorLink":false,"enableEditCookiesNotice":false,"siteRedirectToFeed":false,"podcatcherRssUrl":null,"showFeed":true,"showTopBar":true,"enableWebSiteLike":null},"backToListUrl":"/","tinymceLoaded":false,"listEpisodes":[],"userLikedEpisodes":[],"topBarIframeLoaded":false,"listTotalCount":0,"listTotalPage":0,"listPage":0,"listType":"all","listValue":"","listName":"","pageLoading":false,"apiBaseUrl":"https://drlallan.podbean.com","apiCommonParams":{"t":"6628b7e8","clientSignature":"275fa05635783d7dc9154d24b6c6c9a1","u":null,"customizing":null},"apiCommonHeaders":{},"comments":[],"commentsTotalCount":0,"commentsTotalPage":0,"commentsPage":1,"commentEpisodeId":"pb14107637-fajgz","episode":{"id":"pb14107637","idTag":"fajgz","title":"There Is Something Beyond Branding?","logo":"https://deow9bq0xqvbj.cloudfront.net/ep-logo/pbblog7833119/59253067_10157339123832722_4817739209051734016_o_300x300.jpg","shareLogo":null,"largeLogo":"https://deow9bq0xqvbj.cloudfront.net/ep-logo/pbblog7833119/59253067_10157339123832722_4817739209051734016_o.jpg","previewContent":null,"content":"

All of us are branding using marketing techniques as below :

1. Social Media - very short term and requires a lot of cost and time

2. Writing books - Its not enough

3. Public speaking - its not enough

4. Branding expert - It depends on how people or the company practice the branding blueprint.

So what is happening here? What is Beyond Branding?

","publishTimestamp":1585203040,"duration":246,"mediaUrl":"https://mcdn.podbean.com/mf/web/ggsxen/beyond-branding.mp3","mediaType":"audio/mpeg","shareLink":"https://admin5.podbean.com/embed.html?id=pb-fajgz-d743f5","likedCount":2,"deepLink":"https://www.podbean.com/ew/pb-fajgz-d743f5","transcriptUrl":null,"permalink":"/e/there-is-something-beyond-branding/","downloadLink":"https://www.podbean.com/site/EpisodeDownload/PBD743F5FAJGZ","fallbackResource":null,"fallbackResourceMimetype":null,"downloadCount":37,"status":"publish","hasMoreContent":false,"chaptersUrl":null},"episodeShareLink":null,"deepLink":"https://www.podbean.com/ew/pb-fajgz-d743f5","playlist":{"episodes":[],"current":0,"start":0,"stop":0,"playing":true,"playerLoading":true,"playbackRate":1,"playbackRateIndex":1},"toasts":[],"confirm":null,"customizeEditorFormZIndex":999,"lastRequestTime":null,"validateChangesOnBeforeunload":true,"windowWidth":1000},"episode":{"id":"pb14107637","idTag":"fajgz","title":"There Is Something Beyond Branding?","logo":"https://deow9bq0xqvbj.cloudfront.net/ep-logo/pbblog7833119/59253067_10157339123832722_4817739209051734016_o_300x300.jpg","shareLogo":null,"largeLogo":"https://deow9bq0xqvbj.cloudfront.net/ep-logo/pbblog7833119/59253067_10157339123832722_4817739209051734016_o.jpg","previewContent":null,"content":"